Many times slowing down of business processes become necessary for business survival. Situations like economic crisis, inadequate money flow, over-competition, seasonal changes, and customer preference changes, all necessitate businesses to slow down. The slowing down strategy really work for small and medium sized companies.

It is also a good business tactics to slow down businesses when one of your competitions is going extremes with their advertising and marketing strategies. Let them burnout of their resources and then you can easily defeat them with the resource you preserved. In danger many businesses speeds up their processes to overcome the danger, but often it is the slow and steady strategy that wins the race; because this strategy give you enough time and resources to acclimatize to the situation and to adjust your business strategies.

There are many things which are to be considered when slowing down your business.

• You have to keep the basics right – good product, good marketing, good sales and good customer service.
• Make sure the slowness produces a positive effect on your resources.
• Keep a lower limit for speed according to your financial status, money flow, resources and competition. Never slow down too much.
• Frequently evaluate your strategies, practices and resources. Speed up at right time.
• Keep a definite time limit. And think positively.