Rewarding the customers who are loyal to you and have experienced your service/product for a reasonable period is good customer retention and marketing strategy. But this rewarding process should be well planned so that it will benefit both your company and customers. Here are some tips for rewarding your loyal customers.

• One very good practice is to make plans and offers. When ever you find a new customer teach them about the rewards/benefits they can get by being your customer for a period.
• When you take time as your rewarding basis, make sure that you are treating all your customers equally who fall in a specific category. Similar strategy should be adopted if you are rewarding on the basis of purchased costs or subscription fee.
• One other way is to make surprise rewards, especially at festival occasions or achieving some milestones.
• Customer incentives are also a good option, especially when you have excellent customer service history.
• Two things to remember when rewarding loyal customers include 1) to include most of your loyal customers to the beneficiary list and 2) to get the message reach to your existing customers and prospects.