Consistency is one of the most demanded business success factors and is also one of the most forgotten. Consistency is the key to long-term business survival and growth and is the basic requirement of most other success determining factors. For consistent sales and profit, there should be

• Consistency in dedication
• Consistency in work load
• Consistency in time management
• Consistency in business administration
• Consistency in marketing
• Consistency in customer contacting
• Consistency in customer service
• Consistency in production
• Consistency in income and in expenditure

While moving up and down at regular, scheduled, intervals may work for some (seasonal/part-time) businesses, it won’t favor most businesses. Usually in business, every thing (cycles) should be repeated in regular intervals with some minute favorable changes. Consistency in changes is one other factor that most ignore.

One very good example of how consistency helps business is newsletters. If you are sending newsletters at regular timings (say weekly), you are making your customers and prospects believe that you are alive and ready to serve them. If you fail to deliver newsletter for 3 or 4 weeks, then you are making them believe that you are dead (first week as doubt, second week as an assumption, third week as confirmation) and to look others for their demand.