Many companies, irrespective of size, now outsource their customer service to low cost offshore localities to save money. Studies have shown that most (above 80%) of these companies have droppings in their customer satisfaction levels, mainly because of language problems and inadequate info. But the interesting thing is the same level of customer satisfaction dropping occurs when customer service is outsources to an on-shore firm. So offshore outsourcing is still considered better option as it remarkably reduces costs.
There are many suggestions to improve the customer service when it is outsourced to an offshore firm.
- Find a reliable firm, which know your industry, your products and your customer’s needs.
- Provide them adequate (all) data require to serve the customers, such as full product details, customer details, company offers, etc. Inadequate data is the main factor which limits offshore firms from providing better service.
- If your data is so sensitive to you then, it will be better to develop an offshore firm or buy one and ensure security to your data.
- If a part of your data is sensitive it will be better to develop a strategy to back route customer calls to your in-house customer service division when ever access to this sensitive data is necessary.
- Enhance your in-house technology to improve products and services so that you need lesser customer service outsourcing requirements.


