We are writing this post because we have seen plenty of small and medium businesses wasting their greatest business tool, their websites. We have talked about advantages of having a website. Many companies invest high amounts to get a desired domain name, get a brilliant design and to keep the site online. But most of them forget the key step ‘maximizing the opportunity’. Here is how they waste their website.

• By keeping the old content: many business websites are pretty to saw but horrible to read. They are marketing a product of 21st century with a description wrote in 18the century.
• By not considering customers: it seems many businesses sites are developed to make their customers data mining professionals. They enter the site and lost the way.
• By including too much animations: animations are good only for first time and welcome/home pages.
• By keeping/increasing broken links: how often you can stay a site which show ‘Not found’ message for every link you click.
• By making site inaccessible for Search Engines: by writing all in JavaScript, not linking to pages, not configuring servers, by shifting pages often, and by using uncommon tags.
• By keeping screen-readers away: why to bother about them and your unclosed/poorly closed tags? You got a fantastic design which looks pretty on your favorite browser; and no where else.
• By not tracking visitors: an interesting thing is that most companies think there site as thousands of visitors per day. Good thinking with a dead/no tracking tool.