Every customer has unique anticipations and expectations from a company/business/professional he/she dealing with. Good customer service clearly means rising up to these expectations. Here are some common expectations from customers from a company.

• Attention – that they are noticed and welcomed; and are treated individually.
• Reputation – that they are valuable to your company; and you respect his/her knowledge and buying power.
• A good listener with a smiling face – who responds to their enquiries and gives suggestions and guides them in whole purchasing process.
• Quality product – we think no customers return to you if you provide low quality products/services.
• Value-for-money and time.
• Tension free buying process – lest conflict with their tastes and ideas.
• After sale service – this requirement has given priority by customers if you are providing products which do require timely services.
• Little anticipation – many customer won’t express their feelings and requirements straight away, they want you to figure it out for them.
• Some surprise or bonus. Every customer expect some difference in treatment every time they visit you; after all same experience every time make all bored.