Giving gifts to customers is a good way to retain customer loyalty, and of course for mouth advertising. But one business cannot afford to deliver gifts to every customer or for year long period. Even here you have to plan it well. Here are some tips that may help in planning for giving away customer gifts.

• Consider giving gifts in special occasions such as Christmas or Valentine’s Day or in situations when your sales drop considerably.
• Keep a profit-to-gift ratio. You don’t want to give gifts by affording loss, do you?
• Give away gifts by surprise; so that customers are delighted by your offer.
• Let the customers are gifted with respect to their purchase cost over a time period, so that you have to arrange gifts of multiple prices.
• Let the customers to play some game for getting the gift.
• Select gifts in accordance with your business type and standards; avoid things which are always considered cheap by most. There are many low cost gifts which can be considered as unique and precious.
• Keep different gifts for different age groups and different types of peoples.
• It is better to offer pretty gifts which last. So that your customers remember you for much long time.
• If the gift is for private use or home display print your logo on them; if for public use, avoid logo, instead you can use wishes or quotes.