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Free Trials as a Marketing Strategy

Offering free trials for a limited period or of a limited quantity is a good marketing strategy to capitalize on the leads you get. Free trails really work well when you are confident about the quality of your product/service and when you offer a new product. There are many advantages of offering free trials.

  • It makes an impression that your company/product can be trusted.
  • It provides an opportunity to customers to compare your product with others.
  • Most peoples utilize free trails to get most out of them; which will create a routine in their minds and can eventually make your product necessary for them.
  • Free trials let customers accustomed to new technologies and products; most peoples don’t want to test things by spending money on them.

But even offering free trails require some planning.

  • Offer a fairly standard free trail period.
  • If you are using a system or service make sure that it becomes automatically disable after the trail period, and displays a ‘Thank You’ comment and purchasing options.
  • If you are offering a product, make sure that it is in right quantity that customers can make a habit of it.
  • Make sure that the offer does not cost you so high.
  • If the offer challenges your profit, then offer it to those customers those you think loyal and are eligible for long relationship.

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