It is the year end; it is the time of analysis, statistics and reports. For creating a better plan for following year you must first measure the success of your existing plans. When it comes to business success there is much more to care than simple financial reports.

The statistics like total revenue, revenue growth, sales growth, profit, all can are necessary; can also speak about your success with your strategy. But you have to also compare all those with your competitors in order to find out how you are doing. You have to also consider the growth of your industry/business niche and the competition at each phase of the year.

One another important thing to look on includes your customer base and employee potential. Have to doubled the number of your customers or employees, have you grown to new niches, have to widened your reach, what is the percent of leads you converted in to business, etc are some useful questions to be answered.

Remember each and every decision you have taken and how does it affected your business success. Which type of marketing and advertising strategies is adopted by your company, how much amount you spend on each phase on each product, and how effective was your campaign, all these has to be answered.