If practiced in proper way, e-mail newsletter marketing will benefit your business more than any other type of marketing. It is the cheapest form of advertising and gives you a great chance for graphical representation of products or your benefits. E-mail newsletter marketing is also the easiest way of keeping the touch with customers, irrespective of the distance or time. Below are some tips for planning a good e-mail marketing strategy.

• Make an eye-catching format for your newsletter. Remember your business type, companies dealing with many products must have different format than newsletters from companies offering single products.
• Keep a proper interval between newsletters. Mailing newsletters daily with uninteresting content will result in spam marking of your e-mail by the customer.
• Be keen to include simple animations and eye-catching pictures in you newsletter.
• Make the content look tight without large open spaces.
• Include links, both text and image, to proper pages which directly speak about your product or service.
• Use your newsletters as a method of educating your customers.
• Double check your font styles and spelling before delivering newsletters.
• Include an unsubscribe link at the bottom of your newsletter. It may seem funny but it enhances the authenticity of your e-mail.