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Different Types of Marketing Strategies

Marketing of business better than the competitor is the key to success of any type of business. There are different types and style of marketing strategies practiced around the globe. The right strategy for a business depends on its type, geographical location, territorial boundary, competition, resource, customer type, product type, etc. Below are some most practiced marketing methods.

• Printed media like newspapers, magazines, etc.
• Public media like television, radio, etc.
• Internet based methods like web sites and blog.
• Sales letters, newsletters, post cards, greeting cards, etc.
• Public relations
• Direct marketing
• And networking

You can simply classify the above methods into two categories as one which require personal customer interaction and one which does not require it. The first category is useful for companies which offer cheap/daily needed products like soaps and toothpastes. The second category is best useful for companies offering high-grade products such as computers, softwares, etc.

One can find many exceptions to the above stated rule but on deep analysis can find that marketing of high-grade products definitely require customer to company interaction in the form of show-room support or after sales support.

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