Although introduced a few years ago, on demand Customer Relationship Management (CRM) solutions or hosted CRM solutions now share 10 to 15 percent revenue of the total CRM software market. The total revenue contributed by this industry had almost doubled in the past economical year. One interesting thing to be noted is most of the revenue come from on demand CRM service providers who offer services to small sized enterprises.

One main reason for this surge in the on demand or web-based CRM sector is that many companies are willing to provide down to earth services to their subscribers. All major CRM service providers improved their data integration and data migration capacity. The increased use of data encryption technologies for securing private data of customers have also contributed to this growth in CRM business.

The latest trends in on demand customer relationship management sector includes designing of systems capable of integrating data across several different data resources and applications, making in-house and data outsourcing more flexible, providing real time data and analytics, and above all providing these services at affordable rates.