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Quick campaigns and CRM

CRM utilizes quick campaigns on both sales and marketing areas to create activities. The various activities include performing a particular task or communications by sending and receiving mails. The created activities can be applied to the contacts list, marketing list, and accounts or leads.

Quick campaign activities include letters, e-mails, phone calls, or faxes. The initial step for this is creating a customer list or contact list. Once a salesperson prepares this, you can easily go ahead with quick campaign. Sending of bulk e-mails or mail-merged letters and faxes is one of the features of quick campaign. Today, email is an important tool for quick campaign. For example, for informing people about a fair or sales that is to be conducted for a fixed time period can be done through any of the mailing means. So e-mail campaigns, the quickest method of campaigning, can be made to remind people about the sale. This can be done by targeting on any particular list of customers.

The results of quick campaign are automatically tracked by the CRM into a list which enables the sales representatives to see the status of various activities very fast.

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