Data Integration easy-to-use applications.

Data Integration

From Data Silo to Data Integration

Where is your data? How do you bring it together to measure the success of your company on all fronts? Most likely, your data currently resides in what CRM professionals call data "silos": stand-alone, disconnected containers of your data. Lead generation, sales figures, customer information, and other information is disconnected and in separate systems. How can you bring them together?

• Copy all your data into a unified location. By following the suggestions in the Data Migration section, you can bring the pertinent data into eSalesTrack. The process involves importing text or Excel files directly into eSalesTrack. Once the data is imported, it is integrated.
• Second: For integration to continue you will input new data into eSalesTrack on an ongoing basis. Sales and other personnel may input much of the data on a daily basis as a result of customer interaction.
• Done. This level of integration is ideal for many small to medium sized enterprises. Now that your data is out of the silos and into eSalesTrack, you have a full suite of analytics tools to give visual expression to company statistics.
• Customization: For even further integration, the modular, Open Source structure of eSalesTrack enables developers to code custom modules to feed data directly into your account. And when you want to deliver data from eSalesTrack directly into a custom in-house application, XML data delivery is a powerful tool for just this purpose.
• Refer to the Soleran Developer Network documentation for more information. If you are not yet part of our developer's network, please contact us directly for developer information.