What is CRM? On-Demand CRM for SMEs.

What exactly is CRM?

"CRM (Customer Relationship Management) - Customer information acquired from sales, marketing, and support is that captured and stored in a centralized database." - dictionary.com

Customer Relationship Management (CRM)

Customer Relationship Management (CRM) has been around for about 20 years, or ever since a computer has been able to compile information about a companies customers into a database. Since it's inception, CRM's have taken many new forms but still today are primarily centered on automating the relationships of a companies customers and tracking that progress as it moves from an initial contact to an order.

The power of a CRM lies in it's ability to centralize customer data and automate many of the tedious tasks in managing sales, marketing, and customer service so that sales professionals can spend more time helping their customers become more successful and less time on administrative tasks.

Business Analytics

As technology and companies evolve, it is becoming increasingly difficult to keep track of what's happening throughout an organization. eSalesTrack has the ability to combine all aspects of a companies sales progress and formulate this information into real-time, accurate reports and, charts and graphs allowing senior management to keep tabs on their organization without micro-managing.

In today's competitive marketplace, your decisions are only as good as the information behind them. Too often, companies make decisions based on a hunch—"I know that 20% of our marketing efforts are producing 80% of the results, but which 20%?" That's why we think you will love eSalesTrack's instant Analytics.