CRM Articles

eSalesTrack Rationale

The Rationale Behind eSalesTrack

Increasingly in the new economy, consumers are utilizing, maximizing and optimizing tools, products and services, that were not available in the past. These products and services are used to mobilize their customer relationship management and sales automation, client support and services for example, driving and pursuing cost efficiencies, organizational effectiveness, business growth and performance excellence.

The internet, virtual-and demanding global marketplace and its customers demand and require new and innovative problem-solving, better and more individualized, customized marketing, communication, client interaction and exchange, all having companies focus more attention on how, when, where and how they interact with their customers, often, anywhere, anytime and on their terms and respecting their preferences and personalized needs The new virtual, mobile world brings with it not only challenges or modern-day business but also numerous opportunities to embrace, expand and position themselves better. eSalesTrack offers innovative solutions to help businesses address this challenge and become experts at knowing their customers and processes and tailoring, coordinating and integrating service and delivery, exceeding customer expectation. It is about more than survival, it is about prevailing and thriving as a business and customers in what some industry experts have entitled the “new frontier of marketing”.

Richard G. Barlow, Chairman and CEO, Frequency Marketing, summarizes it well when he comments online: “productive customer relationships will depend more than ever on a respectful sensitivity to customers’ attitudes toward privacy and propriety in their commercial interactions”.

Lots of industry players are analyzing the impact and meaning of these technological advances and web-enabled world we live, function and market in these days. Many analysts spend time contemplating the logical convergence of wireless communications and personalized mass marketing. Lots call it ‘m-commerce’, the catering and marketing to a customer-base on the move mobile marketing so to speak. The products and services at eSalesTrack are here to help you make sense of it all and prepare you and your team, organization and business network through utilizing these trends and tools, to be prepared for on-demand customer relationship management and sales force automation challenges. It will all be about succeeding in the customers world, on their personal and individualized terms, interactive, hands-on, anywhere, anytime, through always-on, 24/7 accessible technologies and interaction channels.

Fred Newell words it as follows in the preface of his book Wireless Rules (2005): “the challenge of becoming customer-centric is even more complex. The understanding of CRM is even more crucial for success. The communications options have changed, and businesses that fail to capture this new moment will fail in the marketplace. Marketers must find new ways to move from their earlier company-centric “tell and sell” efforts to customer-centric “listen and learn” techniques in the have-it-now culture of wireless communication.”

Let eSalesTrack assist you in your CRM and SFA undertakings, as your prepare for mobile marketing, M-commerce and the new challenges for managing customer relationships in an increasingly mobile and wireless world.