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Sales Analytics

Sales Analytics is an analytics solution that helps any organization or individual in understanding and optimizing its various sales forces, revenue generated from the customers and timely pipeline performance. It plays a major role in driving-up the productivity and efficiency of an organization during their low sales turnover period.

Sales Analytics gives an in-depth study of the various functions of an organization, thus revealing the hidden and useful data produced from tracking products, salespeople and customers. It allows in the monitoring of various key sales metrics, interpreting those sales drivers and optimizing them. The analytic study of these metrics will help the business professionals to have a better understanding of their business process and thus enabling to drive optimal sales process.

The Need of Better Sales Analytics

For the improvement of sales performance of any organization, it requires a bunch of capable and good professional. The firm may also have to stay within their sales budget for better customer satisfaction. The major factors that help any organization to achieve these factors are known as the key performance indicators (KPIs). Thus, these analytics of sales help the business professionals to track different KPIs such as unsold products, discounting, and inactive customers and to evaluate their status. The analysis of these factors also brings the key business metrics to light and help in taking immediate action.

These analytics study will help not only in the increasing the revenue and competitiveness but also in developing an accurate revenue forecast. It scrutinizes actual revenues of sales with respect to forecast revenues and notifies the user through email when the target is behind the actual revenue. It also helps the marketers for timely sales analytics course corrections through proper analysis of the performance of marketing campaign determined by “which offers and messages” gives the maximum response rates.

Sales Analytics using CRM Solutions

Real-time CRM sales analysis helps in bringing maximum visibility of different useful information in your business which can lead to improved productivity and effectiveness. The real-time sales analytics helps in demystifying the performance of the team to the sales executives. It gives a clear view about the duration for closing a deal and the list of team member who makes the maximum deal.

CRM Sales Analytics solutions help in making the complex analysis simple, through some of the best available methods. They also help the organization to find solution for the most critical and complex questions. This CRM facility enables the managers of an organization to work proactively and to take immediate actions on various issues and preventing from shortening the sale cycles.

The sales analytic application in CRM software provides the analysis of the different queries and reporting capabilities of business intelligence (BI) tools. Its various tools help in the timely analysis, and to move ahead with the latest competitive trends. Customer Intelligence modules in the CRM application help in building lasting customer relationships and providing a comprehensive solution for performance improvement.

Some of the features of a CRM sales analytics solution are interactive dashboards, capability to create print and export reports, drillable navigation into individual records, data warehousing, comparative analyses and saving reports. The work is mainly based on the data aggregated from CRM database and other sales information sources such as Sales Office Automation (SFA). These consolidated data offers a single view about the customer.

eSalesTrack Sales Analytics Solution

eSalesTrack, the online business CRM solution from Soleran, offers customizable and powerful sales analytics. Track, store and drill all your business data as graphs, bars, texts or animations. eSalesTrack is advanced, cheap and fast.

Advantages of eSalesTrack Sales Analytics

• Web based and mobile sales analytics solution.
• A variety of sales analytics reports.
• Dashboard and one-click sales analytics presentation.
• A wide range of graphs and other presenting formats.
• Easy to customizable presentation layouts.
• Easy to convert/export to many document and presentation formats.
• Real-time sales analytics with most updated data.
• Easy to assign time range, filters, customer/product/company preferences, etc.
• Easy to operate with multiple commission plans and discounts.