Features Articles CRM Knowledge Base.

Customization Analytics

Customization analytics is a business solution which comes either as a built-in feature of a CRM solution or as separate customer-focused software. Here the existing components of analytics of a CRM Solution are modified to tailor the present requirements of an organization. Customization primarily helps in reducing the cost of implementation, and deployment acceleration. Most CRM vendors develop analytics in CRM (Customer Relationship Management) software which are ready for customization so as to suit the organizational functionalities.

The customization analytics tool in a CRM enables the organization in the process of customization. It will help you not only during the initial deployment but also for future customization based on changing business needs. This feature of CRM consists of all the necessary programs required for the analysis of data about the customers, marketing or sales in an enterprise.

CRM Customization Analytics

The main function of customization analytics is to evaluate the various acquired data in an organization and to offer maximum visibility of your business in order to attain the desired business result. This feature allows CRM software to analyze the data gathered from across the departments and to interpret the available information. It assists the individuals during the decision making, which is customer-centered, by providing all the necessary information and ideas.

Customization analytics works depending upon the requirements and capabilities of a firm. The main process of an analytics is to handle the details about the customers which involve consolidating the data about a customer from disparate sources. Analytics in a CRM is capable of providing customer segmentation groupings which involves the classification of customers into two categories based on the chances where a customer is most or least likely to repurchase a product. The other facilities of analytics include profitability analysis, event monitoring, personalization, and predictive modeling. It also minimizes the risk of failure and protects the organizational investment in a business.

The Need of CRM Customization Analytics

CRM Customization analytics enables the organization to increase the revenue and to reduce the costs, through optimized cross-selling and up-selling of products and services. This feature helps in increased customer satisfaction and improved customer retention which will reduce the overall expenditure in the business. CRM Customization analytics also provides all the needed practical insight for a better customer service and customer relationships.

Customization analytics facilitates the organization in carrying out a cost effective marketing programs based on demographics and through detailed profiles of the customer which includes the history of each customer interactions towards a product or service. Customized CRM analytics helps the service organization to understand the benefits in the delivery mechanism during the long term run and the costs in marketing and sales during the short term run. It keeps track the detailed information about customers and their experiences at each touch-point.

Customization analytics will help you to create an instant analysis with the available on-demand CRM data. This will also help in creating all the necessary reports either by making changes in the exiting report, or by adding new reports. As customized analytics are made to meet the specification of the firm, it functions purely based on the procedures of that concerned firm. The major benefit of customization analytics is a better customer relationship in terms of sales and service.

Customizable eSalesTrack Analytics

Customize and manage your business analytics dashboards. eSalesTrack is an online open-source CRM solution, thus offers fully customization modules.

Advantages of eSalesTrack Customization Analytics

• Web-based entirely customizable modules.
• Open-source CRM solution allowing integration of custom modules.
• A wide variety of analytics and presentations to choose from.
• Personal, administrative and company customizable privileges.
• Shortest customizable and deployment time in its class.
• Need only basic computer/internet knowledge.